The Event


By the grace of Almighty Allah, the unprecedented success of the previous successive three Education Expos & Book Fairs has motivated the management of Idara-i-Nazaria-i-Pakistan to transform this venture into an annual mega-event. The main objective of this one of the biggest Education Expo & Book Fair of Pakistan is to provide a collective platform to students for intellectual guidance & career building and for book lovers. This Event will be a must visit for the people of all walks of life, from students to parents and professionals to businessmen. It will provide an ample opportunity to the world class institutions, local and international, to get connected with the decision makers of educational set-ups for sharing of intellectual & business resources for mutual benefits through networking. Our objective is to transform Pakistan into a modern Islamic, democratic & welfare state as dreamed of by our founding fathers Quaid-i-Azam Muhammad Ali Jinnah and Allama Muhammad Iqbal.

What actually makes this event really unique?

The most appropriate time and ideally located venue are the signs of success for any such event particularly in a metropolitan city like Lahore. The marketing campaign has been designed in a way that the message would reach nearby potential area in terms of visitors and potential audience to make the event lucrative and result-oriented both for the visitors and participants. Some of the salient features of the event are as follows: Being the mega activity of Idara-i-Nazaria-i-Pakistan, both visitors and participants are very keen to avail this direct interaction opportunity to seek up-dated information and guidance. Range of co-located activities including career counseling sessions, personality grooming motivational lectures and food court would provide a stuff for the interest of visitors from every walk of life. Pre-registration and pre-screening of the visitors make it result-oriented for the participant institutions and they may coordinate and interact for one-on-one meeting during the event. This is a unique event of the city fully endorsed by leading Government and Private Sector Educational and Media Organizations as well as publishers and book sellers committed to raise the scale of the event and its hype, making it result-oriented both for the visitors and participants with a sublime mission to engage and groom the youth of our country. This event would provide an ample opportunity to the visitors to explore the educational opportunities, increase awareness regarding the ideology of Pakistan and the historical freedom movement. Targeted Digital and Outdoor Marketing Campaign have already been launched and tremendous response has been observed and gauged in terms of online visitors and participants registration. The event provides an excellent opportunity to establish a network of contacts with professionals, publishers, booksellers, recruiters, academia and student counselors for future business. A wider range of representations from educational, academia & business, etc. will really make this event even more attractive for visitors of all age groups to reap the benefits. The presence of Immigration and Residency Processing Consultancy Firms would lure professionals and business community to visit and get on-the-spot free assessment.

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