Why Participate?
The most appropriate time and ideally located venue are the signs of success for any such event particularly in a metropolitan city like Lahore. The marketing campaign has been designed in a way that the message would reach nearby potential area in terms of visitors and potential audience to make the event lucrative and result-oriented both for the visitors and participants. Some of the salient features of the event are as follows:-
- Being the mega activity of Idara-i-Nazaria-i-Pakistan, both visitors and participants are very keen to avail this direct interaction opportunity to seek up-dated information and guidance.
- Range of co-located activities including career counseling sessions, personality grooming motivational lectures and food court would provide a stuff for the interest of visitors from every walk of life.
- Pre-registration and pre-screening of the visitors make it result-oriented for the participant institutions and they may coordinate and interact for one-on-one meeting during the event.
- This is a unique event of the city fully endorsed by leading Government and Private Sector Educational and Media Organizations as well as publishers and book sellers committed to raise the scale of the event and its hype, making it result-oriented both for the visitors and participants with a sublime mission to engage and groom the youth of our country.
- This event would provide an ample opportunity to the visitors to explore the educational opportunities, increase awareness regarding the ideology of Pakistan and the historical freedom movement.
- Targeted Digital and Outdoor Marketing Campaign have already been launched and tremendous response has been observed and gauged in terms of online visitors and participants registration.
- The event provides an excellent opportunity to establish a network of contacts with professionals, publishers, booksellers, recruiters, academia and student counselors for future business.
- A wider range of representations from educational, academia & business, etc. will really make this event even more attractive for visitors of all age groups to reap the benefits.
- The presence of Immigration and Residency Processing Consultancy Firms would lure professionals and business community to visit and get on-the-spot free assessment.
Aim & Objective
Aim & objectives
As a national ideological institution, we have a strong desire to motivate our youth to participate in the process of nation-building programmes. We also hope to equip them with a sense of ownership regarding their motherland because more than 60 percent of our population comprises youth. We want to make them able to use their own potential so that they can rise Pakistan to unprecedented highs. Further, we wish to provide them proper guidance for their career development and to promote amongst them the habit of book reading through this 5th successive Education Expo & Book Fair. We must remember that our youth played a vital role during the Pakistan Movement and Idara-i-Nazaria-i-Pakistan wish to see them once again playing a positive and constructive role in the development of our motherland. This event is being organized in the light of following saying of our great leader Quaid-i-Azam Muhammad Ali Jinnah:- “Pakistan is proud of her youth, particularly the students who have always been in the forefront in the hour of trial and need. You are the nation-builders of tomorrow and you must fully equip yourself by discipline, education and training for the arduous task lying ahead of you. You should realize the magnitude of your responsibility and be ready to bear it.” (Addressed to a deputation of the Committee of Action of the Punjab Muslim Students Federation, Lahore, October 31, 1947)
